Portfolio
Public Relations
Bob's Red Mill Natural Foods
Aggressive media outreach that supports the company's core values, celebrates founder Bob Moore's legacy and drives demand for their nutritious and delicious whole grain products. An ongoing special focus on gluten-intolerant outreach has also reinforced the position of Bob's Red Mill as a trusted manufacturer of foods for this targeted audience.
Chico Bag
Reinforcing ChicoBag's leadership status in the increasingly crowded reusable bag category, Koopman Ostbo supports new product launches with media placements that also provide an opportunity to celebrate the company's commitment to helping humanity kick the single use bag habit.
Crater Lake Soda
A product launch public relations program for an emerging brand with a focus on initiating distribution and retail availability. When Crater Lake Soda engaged Koopman Ostbo they only had a few accounts. By the end of the campaign (just a couple of months later after the media outreach had begun they had 175).
Oregon Cattlemen's Association
Coordination of a positive producer image campaign designed to communicate the economic, environmental and wildlife stewardship qualities exemplified by Oregon cattle ranching families. The campaign involves a Speakers Bureau, editorial desk-side briefings and pro-active media relations efforts.
Oregon Dairy Products Commission
Community and consumer-focused public relations programs that are geared towards reinforcing the reputation of the state's dairy farmers and the quality products they produce. Programs have included recipe contests and the development of a 100% milk powered, family-friendly milk carton boat race that drew more than 2,000 in attendance in its first year.
Oregon Trawl Commission
The Oregon Trawl Commission came to Koopman Ostbo for help celebrating the achievement of its Oregon Pink Shrimp Fishery as the world's first certified sustainable pink shrimp fishery. The Koopman Ostbo team launched a consumer and business-focused media blitz that resulted in increased demand for the product on an international scale.
Wild Oats
Execution of a reputation management program to highlight the positive economic and social impacts this Colorado-based company had in local Oregon communities. Involved grand opening celebrations, support of charitable organizations and promotion of healthy eating activities. The public relations campaign was integrated with billboard and radio advertising messages to announce a name change and drive traffic to Wild Oats stores in the Pacific Northwest.
