expertise
KO Speaks
We love to share our knowledge, our expertise, our experience and even our mistakes. As such, we continually search for appropriate speaking/teaching opportunities. If you would like to hear us speak, search below for our next engagement. If you like to know a little more about the different subjects we speak about just click on any of the titles listed below for a brief description of that particular event topic.
- Is Your Marketing Approach Fit for the Digital Age?
- In Development, Do Relationships Matter? Building Your Brand and Community Using Social Media
- Marketing in the Digital Age
- Media Strategies When Things Go Wrong
- What to do When Facing a Potential Food Product Recall
- eWOM (e Word Of Mouth)
- Reputation Management: Are You Listening?
- Truth & Transparency: Bridging the Consumer Gap in Green
- Marketing Sustainability to the Female Shopper
- Sustainability, the Economy & Petfood from a Consumer's Perspective
- Tapping "Transitional" Consumers to Create New Pouch Business
- Using Technology to Tell an Old World Story
- Forget Word of Mouth: This Mouth Only Barks!
Title: Truth & Transparency: Bridging the Consumer Gap in Green Marketing
Speaker: Craig Ostbo
Event: Sustainable Packaging Forum
Date: September 10, 2009
Sponsor: Packaging Strategies
Do consumers understand sustainability? Do they care about sustainable packaging? Do they understand the iconography we, as marketers, put on our packages to identify sustainable traits? Do those icons effect purchase decisions? Includes in-store interviews of consumers.
