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3/11/10
Koopman Ostbo supports eight clients at Natural Products Expo West tradeshow
The Koopman Ostbo PR team supported eight clients at the 30th Annual Natural Products Expo West tradeshow, which is the world's largest natural and organic trade event. The agency represented Bob's Red Mill Natural Foods, Oregon's Wild Harvest, ChicoBag and the Bulk Is Green Council, which is made up of Hain Celestial, Frontier Natural Products, SunRidge Farms, Lundberg Family Farms and Trade Fixtures.
The team garnered a total of 60 meetings at the show with editors from publications including Kiwi Magazine, People magazine, Mary Jane's Farm, Body + Soul magazine and Women's Health to name a few.
A record-breaking 56,000 people attended Expo West this year, supporting growth in the natural products category that has been reported to be as high as $10 billion in 2009.
And our favorite new find at the show amongst all of the new products we sampled? Perky Jerky - a caffeinated beef jerky product! Now why didn't we think of that?
