Koopmen Ostbo Marketing

10/1/10
KO Has PR for ChicoBag in the "Reusable Bag"

KO is thrilled about the opportunity to land a new account for a product we couldn't be more passionate about. ChicoBag makes reusable bags manufactured from plastic bottles with the mission to help humanity kick the single-use bag habit. ChicoBag has challenged us to land mass consumer media coverage to increase sales and put ChicoBag on the reusable bag map.

So far, we've got Sunset, Family Circle, Natural Health, Better Homes & Gardens, Vegetarian Times, Real Simple, Backpacker and The Huffington Post covered.

KO just completed a tremendous campaign for Founder Andy Keller to travel the country donning 500 plastic bags in what he calls his Bag Monster costume—what a typical individual uses in one year. Our job was to launch him onto the national platform. That we did with stories in Bloomberg's BusinessWeek, CNN and BBC World News and hundreds of others while he toured the country in support of plastic bag ban legislation.